Jade's Virtual Office

1. Use a professional picture on Facebook!
Would you like to be friends with bunnies, boats or cars on Facebook? Probably not. It is very important to use a professional picture of YOU on your Facebook profile. This photo should say “I’m a professional” instead of “that is my car”.

2. Analyze Your Competition
Search for your competitors on Facebook and evaluate their Facebook Business pages. How are their pages set up? What applications do they use? If they have many more “fans” than you – what do they do differently? Spend 10 min on each competitor’s Business Page and write down a few ideas. Don’t simply copy and paste – come up with some ideas for improvement – so that you can increase your ‘reach’!!

3. What is Facebook status tagging?
Sometimes people reference other people in their status updates on Facebook. Facebook created a way to inform your friends and business partners when you’ve referenced them. When writing a status update, start with @ and then write the person’s name – Facebook will add a link in your update to that person and post your update to their wall. If used carefully, tagging can help you increase exposure of your updates.

4. Adding Facebook on your website? You Bet!
The simplest way to add Facebook directly on your website is to use an application called “Facebook Like Box”. By just adding a few simple lines of code, people can “Like” your Facebook business page in just a few seconds, while visiting your website and not even going to the Facebook site!